👋 Hey there,
About page reading like a boring resume?
This prompt writes personal stories that build trust and turn strangers into fans.
The About Page Prompt
Creates authentic copy that makes people want to work with you or follow you.
📋 THE PROMPT:
Write an About page for [YOUR NAME/BUSINESS].
Background:
What you do: [YOUR WORK]
Who you serve: [TARGET AUDIENCE]
Your journey: [HOW YOU GOT HERE]
What makes you different: [UNIQUE ANGLE]
Goal: [BUILD TRUST/GET CLIENTS/GROW AUDIENCE]
Structure the About page:
**Opening Hook** (First paragraph)
Start with surprising fact or story
Not: "Hi, I'm [name] and I do [thing]"
Instead: "I used to [struggle] until [turning point]"
Make it relatable and human
**Your Story** (2-3 paragraphs)
Where you started
The challenge or problem you faced
What changed or what you learned
How you got to where you are now
Keep it authentic, not polished
**What You Do Now** (1-2 paragraphs)
How you help people
Who you work with
Your approach or philosophy
What makes you different
**Your Values/Beliefs** (Bullet points or short paragraph)
What you stand for
What you don't believe in
Your approach to work/life
3-5 core principles
**Personal Touch** (Optional section)
Life outside work
Hobbies or interests
Fun facts
Humanizing details
**Social Proof** (If applicable)
Media mentions
Notable clients or projects
Awards or recognition
Keep it humble, not braggy
**Call-to-Action**
What they should do next
Work with you
Follow you
Join your newsletter
Be specific and inviting
Writing tips:
Use "you" and "your" (talk to them)
Write like you speak
Be vulnerable, not perfect
Show personality
Keep paragraphs short
Break up text with headers
Include a photo of yourself🎯 HOW TO USE IT:
Answer the background questions honestly
Generate the About page structure
Fill in with your real story
Add a professional photo
Update it yearly as you evolve
💡 PRO TIP: Nobody cares about your credentials until they care about you. Start with story, not resume. Share the struggle, the turning point, the why. Credentials go at the bottom after you've earned their attention.
📌 SAVE IT IN PROMPTULAR
Turn your About page into a connection tool. Save it: https://app.promptular.com/library
Tag it with "copywriting" and "personal-brand" for easy access.
See you tomorrow!
Penny @Promptular
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