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👋 Hey there,
Something went wrong and you need to respond publicly?
This prompt helps you communicate clearly during difficult moments.
The Crisis Response Prompt
Creates statements that address issues honestly and rebuild trust.
📋 THE PROMPT:
Write a crisis communication statement for [SITUATION].
Crisis details:
What happened: [INCIDENT DESCRIPTION]Who's affected: [CUSTOMERS/EMPLOYEES/PUBLIC]Impact: [WHAT WENT WRONG]Current status: [RESOLVED/IN PROGRESS/INVESTIGATING]Your responsibility: [WHAT YOU OWN]Actions taken: [WHAT YOU'VE DONE]Prevention: [HOW YOU'LL PREVENT RECURRENCE]
Generate a statement that includes:
Opening - Acknowledge Immediately
State what happened (clear, no jargon)Acknowledge impact on peopleShow empathy without deflecting
Take Responsibility
Own your part (don't make excuses)Avoid passive voice ("mistakes were made")Be specific about what you're accountable for
Explain the Situation
What happened and why (if known)What you're doing to investigate (if ongoing)Timeline of events (if relevant)What went wrong in your process
Actions Taken
Immediate responseSteps to fix the problemSupport for affected peopleWho to contact for help
Prevention
Changes you're makingHow you'll prevent this againCommitment to improvement
Closing
Sincere apologyThank people for patienceRestate commitment to making it rightClear next steps or timeline for updates
Tone: Honest, humble, accountable. No PR spin. Human, not corporate.
🎯 HOW TO USE IT:
Assess the situation fully first
Get legal/PR review if needed
Generate the statement
Post on all relevant channels
Respond to follow-up questions transparently
💡 PRO TIP: Speed matters in a crisis, but accuracy matters more. It's better to say "We're investigating and will update by [time]" than to rush a statement with wrong information. Update frequently.
📌 SAVE IT IN PROMPTULAR
Handle crises with transparency and integrity. Save it: https://app.promptular.com/library
Tag it with "communications" and "crisis" for easy access.
See you tomorrow!
Penny @Promptular
P.S. Want to export your entire prompt library as a spreadsheet? That's an Elite feature: https://app.promptular.com/billing
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