Customer Journey Map Prompt

Create a customer journey map for [YOUR BUSINESS/PRODUCT].
Business context:
What you sell: [PRODUCT/SERVICE]
Target customer: [WHO THEY ARE]
Average sale cycle: [DAYS/WEEKS/MONTHS]
Main touchpoints: [WEBSITE/SOCIAL/EMAIL/SALES CALLS]
Known drop-off points: [WHERE PEOPLE LEAVE]
Generate a complete journey map:
**Stage 1: Awareness** (They don't know you exist)
How they discover you:
Organic search
Social media
Referrals
Paid ads
Word of mouth
Press/media
Their mindset: Problem aware, not solution aware
Their questions:
"What's wrong?"
"Why is this happening?"
"Is this normal?"
Your goal: Get noticed, be helpful
Touchpoints:
Blog posts
Social content
SEO-optimized pages
Guest appearances
Free resources
Success metric: Website visit, social follow, content consumption
**Stage 2: Consideration** (They're evaluating options)
What they're doing:
Researching solutions
Comparing alternatives
Reading reviews
Asking for recommendations
Their mindset: Solution aware, evaluating options
Their questions:
"What are my options?"
"Who else does this?"
"What's the best choice for me?"
"Can I trust this company?"
Your goal: Build trust, demonstrate value
Touchpoints:
Product pages
Case studies
Comparison content
Free trials/demos
Email nurture sequence
Social proof
Success metric: Email signup, demo request, trial start
**Stage 3: Decision** (They're ready to buy)
What they're doing:
Final comparison
Checking pricing
Reading fine print
Looking for reassurance
Their mindset: Ready to commit, needs final push
Their questions:
"Is this worth it?"
"What if it doesn't work?"
"Can I afford this?"
"What's the catch?"
Your goal: Remove friction, make buying easy
Touchpoints:
Pricing page
FAQ
Testimonials
Money-back guarantee
Sales calls/chat
Simple checkout
Success metric: Purchase, contract signed
**Stage 4: Onboarding** (First 30 days as customer)
What they're doing:
Learning the product
Getting first wins
Deciding if they made the right choice
Their mindset: Excited but uncertain
Their questions:
"How do I get started?"
"Am I doing this right?"
"When will I see results?"
"Did I make a mistake?"
Your goal: Quick wins, reduce buyer's remorse
Touchpoints:
Welcome email
Setup guide
Tutorial videos
Check-in emails
Customer support
Success metric: Activation, first value achieved
**Stage 5: Retention** (Ongoing relationship)
What they're doing:
Using the product regularly
Getting results
Possibly considering alternatives
Their mindset: Satisfied but can be swayed
Their questions:
"Am I getting enough value?"
"Is there something better?"
"Should I upgrade?"
"What's new?"
Your goal: Deliver value, prevent churn
Touchpoints:
Product updates
Educational content
Customer success check-ins
Feature announcements
Community/support
Success metric: Continued usage, renewals, upgrades
**Stage 6: Advocacy** (They promote you)
What they're doing:
Recommending to others
Leaving reviews
Sharing on social
Participating in community
Their mindset: Loyal, enthusiastic
Their questions:
"How can I get more value?"
"Can I help others discover this?"
"What else do you offer?"
Your goal: Make sharing easy and rewarding
Touchpoints:
Referral program
Case study requests
Review requests
Exclusive perks
Community features
Success metric: Referrals, reviews, testimonials, repeat purchases
**Pain Points by Stage** (Where people drop off)
Awareness to Consideration:
Content doesn't address their problem
Can't find you when searching
Unclear what you do
Consideration to Decision:
Pricing unclear
Too complicated
Don't trust you yet
No clear differentiator
Decision to Customer:
Checkout friction
Sticker shock
Hidden fees
Complicated contract
Customer to Retained:
Poor onboarding
No quick wins
Difficult to use
Lack of support
Retained to Advocate:
Not getting results
Better alternatives available
No incentive to refer
**Optimization Opportunities**
For each stage, identify:
What's working well
What's broken or missing
Quick wins (fix in 1 week)
Long-term improvements (1-3 months)

Upgrade from Free to Elite and get 50% off. Limited time. Use code: FRIENDS50 at checkout.