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👋 Hey there,
Got happy customers but bland testimonials?
This prompt creates interview guides that uncover compelling stories.
The Success Story Interview Prompt
Generates questions that pull out the details that matter.
📋 THE PROMPT:
Create a customer success story interview guide for [PRODUCT/SERVICE].
Customer context:
Customer name: [WHO]Company/role: [CONTEXT]How long they've used it: [DURATION]Key results: [OUTCOMES THEY'VE SEEN]Use case: [HOW THEY USE IT]Goal for story: [CASE STUDY/VIDEO/TESTIMONIAL]
Generate interview questions in this flow:
Before You (The Problem)
What was happening before you found us?What was that costing you? (time/money/stress)What else did you try?Why didn't those work?What would have happened if you didn't solve this?
The Search (Evaluation)
How did you find us?What caught your attention?What made you decide to try it?What almost stopped you?What pushed you over the edge?
The Experience (Implementation)
Walk me through your first day/weekWas setup harder or easier than expected?When did you see your first win?What surprised you?Any hiccups along the way?
The Results (Outcomes)
What's different now?Give me specific numbers/metricsWhat's the biggest change?What would you tell your past self?How has this impacted your business/life?
The Comparison (Alternatives)
How is this different from [competitor]?What almost made you choose them instead?What do we do better?What do they do better? (be honest)
The Recommendation (Social Proof)
Who should definitely use this?Who should NOT use this?What would you tell someone considering it?Anything you wish you'd known sooner?If we disappeared tomorrow, what would you miss?
The One Thing
If you could only tell people one thing about us, what would it be?
For each question:
Follow up: "Tell me more about that"Dig deeper: "What specifically..."Get examples: "Walk me through a time when..."Extract emotion: "How did that feel?"
🎯 HOW TO USE IT:
Schedule 30-45 min call
Record (with permission)
Ask these questions naturally
Listen more than you talk
Get permission to quote them
💡 PRO TIP: The magic is in follow-up questions. When they say "It saved time," ask "How much time? What do you do with that time now?" Specifics = compelling stories.
📌 SAVE IT IN PROMPTULAR
Turn customer wins into powerful marketing assets. Save it: https://app.promptular.com/library
Tag it with "testimonials" and "interviews" for easy access.
See you tomorrow!
Penny @Promptular
P.S. Want to launch prompts to Claude or Gemini with API keys? Elite unlocks multi-platform API access: https://app.promptular.com/billing
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