👋 Hey there,
Sending the same email to everyone and getting low engagement?
This prompt creates a segmentation strategy that boosts opens and clicks.
The Email Segmentation Prompt
Builds targeted email groups that get better results than one-size-fits-all blasts.
📋 THE PROMPT:
Create an email segmentation strategy for [YOUR EMAIL LIST].
List details:
Total subscribers: [NUMBER]
What you sell: [PRODUCT/SERVICE]
Current segments (if any): [EXISTING GROUPS]
Email platform: [MAILCHIMP/CONVERTKIT/KLAVIYO/ETC]
Main goal: [SALES/ENGAGEMENT/EDUCATION]
Generate a segmentation plan with:
Primary Segments (Most important)
Segment 1: Customer Status
Active customers
Past customers (churned)
Leads (never purchased)
Trial users
Why it matters: Completely different needs and messaging
Segment 2: Engagement Level
Highly engaged (opens/clicks regularly)
Moderately engaged (sometimes opens)
Cold (hasn't opened in 90+ days)
Why it matters: Prevents list fatigue and improves deliverability
Segment 3: Lifecycle Stage
Awareness (just discovered you)
Consideration (evaluating options)
Decision (ready to buy)
Retention (keeping them happy)
Why it matters: Right message at right time
Secondary Segments (Nice to have)
Segment 4: Interest/Topic
Tag based on content they engage with
Tag based on products they view
Tag based on downloads/resources
Why it matters: Personalized content increases relevance
Segment 5: Purchase History
Product/service they bought
Spending level (low/medium/high value)
Frequency (one-time vs. repeat)
Why it matters: Upsell and cross-sell opportunities
Segment 6: Demographics (if relevant)
Industry
Company size
Role/title
Location
Why it matters: Speak their specific language
Tagging System
How to tag subscribers automatically
How to tag subscribers manually
Naming convention for tags
Regular tag cleanup schedule
Email Campaigns by Segment
Active Customers:
Product updates
Tips and best practices
Referral requests
Upsell offers
Past Customers:
Win-back campaigns
"What did we miss?" surveys
Special comeback offers
New feature announcements
Leads/Never Purchased:
Educational content
Social proof and case studies
Limited-time offers
Product comparisons
Highly Engaged:
Premium content first
Early access to launches
Exclusive deals
Request for feedback/testimonials
Cold Subscribers:
Re-engagement campaign
"Still interested?" check-in
Easy unsubscribe option
Remove if no response after 3 attempts
Segmentation Rules
When to segment:
More than 500 subscribers
Selling multiple products
Serving different audiences
Experiencing low engagement
When NOT to segment yet:
Under 200 subscribers
Just starting out
Don't have engagement data
Keep it simple until you do
Implementation Steps
Week 1: Set up basic segments (customer status)
Week 2: Add engagement tracking
Week 3: Create lifecycle tags
Week 4: Build segment-specific campaigns
Month 2: Add secondary segments
Measurement
Track by segment:
Open rates
Click rates
Conversion rates
Unsubscribe rates
Revenue per subscriber
Compare segments to find winners
Common Mistakes to Avoid
Too many segments (start with 3-5)
Segments too small (need 50+ people minimum)
Not updating segments regularly
Forgetting to exclude purchased customers from sales emails
Over-segmenting before you have data
Tone: Strategic but not overwhelming. Start simple, add complexity as you grow.
🎯 HOW TO USE IT:
Audit your current list
Generate segmentation strategy
Start with 3 segments maximum
Track performance for 30 days
Add more segments as needed
💡 PRO TIP: Don't segment for the sake of segmenting. Only create segments you'll actually use differently. If you'd send the same email to two segments, they should be one segment.
📌 SAVE IT IN PROMPTULAR
Send emails people actually want to read. Save it: https://app.promptular.com/library
Tag it with "email" and "strategy" for easy access.
See you tomorrow!
Penny @Promptular
P.S. Want custom quicklaunch buttons for any AI platform? That's included in Elite: https://app.promptular.com/billing