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👋 Hey there,

Built something new but customers aren't using it?

This prompt announces features in a way that drives adoption.

The Feature Announcement Prompt

Creates launch emails that explain value and motivate action.

📋 THE PROMPT:

Write a feature announcement email for [NEW FEATURE].

Feature details:

  • Feature name: [WHAT IT'S CALLED]

  • What it does: [FUNCTIONALITY]

  • Problem it solves: [USER PAIN POINT]

  • Who it's for: [TARGET USER SEGMENT]

  • How to access: [WHERE TO FIND IT]

  • Why now: [WHY YOU BUILT THIS]

Create an email with:

Subject Line

  • Lead with benefit, not feature name

  • "Now you can [benefit]" not "Introducing [feature name]"

Opening

  • Start with the problem

  • Make them feel understood

  • "You told us you needed..."

What's New

  • Feature name (if good) or skip to benefit

  • What it does in plain English

  • Visual: Screenshot or GIF showing it

  • No jargon

Why It Matters

Show specific use cases:

  • "Now you can [do this thing you couldn't before]"

  • "This means [concrete benefit]"

  • "Save [time/money/effort]"

How to Use It

Simple steps:

  1. Go here

  2. Click this

  3. Do that

  4. Done

Who It's For

  • Ideal use case

  • "Perfect if you..."

  • Make relevant users feel seen

What's Next

  • Future improvements

  • What else you're working on

  • Invite feedback

Call to Action

  • Try it now (link)

  • Watch demo (if complex)

  • Read full guide (for detail lovers)

FAQ

  • "Is this included in my plan?"

  • "Will this change how [existing feature] works?"

  • "Can I turn it off?"

  • "Who has access?"

Tone: Excited but not overhyped. Helpful, not salesy. Like sharing something useful with a friend.

🎯 HOW TO USE IT:

  1. Ship the feature first (don't pre-announce)

  2. Generate announcement email

  3. Segment by relevance if possible

  4. Track activation rate

  5. Follow up with tutorials if adoption is low

💡 PRO TIP: Don't announce features to everyone. Segment your list and only tell people who'll actually benefit. Marketing people don't care about API updates. Developers don't care about UI tweaks. Respect their inbox.

📌 SAVE IT IN PROMPTULAR

Drive feature adoption with clear communication. Save it: https://app.promptular.com/library

Tag it with "product" and "announcements" for easy access.

See you tomorrow!

Penny @Promptular

P.S. Need Claude API access for more nuanced prompts? Elite gives you multi-platform support: https://app.promptular.com/billing

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