In partnership with

👋 Hey there,

Send one email then give up when they don't respond?

This prompt creates follow-up sequences that get replies without being pushy.

The Follow-Up Sequence Prompt

Builds persistent but respectful email follow-ups that convert.

📋 THE PROMPT:

Create a follow-up email sequence for [SITUATION].

Context:
Initial contact: [WHAT YOU SENT]
Their response: [SILENCE/INTERESTED/MAYBE]
Your goal: [MEETING/SALE/RESPONSE]
Relationship: [COLD/WARM/EXISTING]

Generate 5-email sequence:

**Email 1: The Bump** (3 days after initial)
Subject: "Quick follow-up"
Body: Brief reminder of value
CTA: Simple yes/no question
Tone: Helpful, not desperate

**Email 2: Add Value** (3 days after Email 1)
Subject: Include their name or reference
Body: Share relevant resource
No ask, just give
Shows you're thinking of them

**Email 3: Different Angle** (4 days after Email 2)
Subject: New hook or benefit
Body: Approach from different perspective
Address possible objection
Soft CTA

**Email 4: Break-Up Email** (1 week after Email 3)
Subject: "Should I close your file?"
Body: Respectfully bow out
Give them easy out
Leave door open

**Email 5: The Surprise** (2 weeks after Email 4)
Subject: "One last thing..."
Body: Completely new value or angle
Shows persistence pays
Final attempt

**Best Practices**
Each email stands alone
Don't reference "I sent you..."
Add new value each time
Change subject lines
Space them appropriately
Track open/click rates
Know when to stop

🎯 HOW TO USE IT:

  1. Set up sequence after initial contact

  2. Generate all 5 emails at once

  3. Schedule with spacing

  4. Track response rates per email

  5. Stop if they ask you to

💡 PRO TIP: Most people give up after email 1. The fortune is in the follow-up. But each email should give value, not just "checking in." Make them glad they opened it even if they don't buy.

See you tomorrow!

Penny @Promptular

The Tech newsletter for Engineers who want to stay ahead

Tech moves fast, but you're still playing catch-up?

That's exactly why 100K+ engineers working at Google, Meta, and Apple read The Code twice a week.

Here's what you get:

  • Curated tech news that shapes your career - Filtered from thousands of sources so you know what's coming 6 months early.

  • Practical resources you can use immediately - Real tutorials and tools that solve actual engineering problems.

  • Research papers and insights decoded - We break down complex tech so you understand what matters.

All delivered twice a week in just 2 short emails.

Keep Reading