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👋 Hey there,
Can't clearly explain what makes you different?
This prompt creates value propositions that instantly communicate your unique offer.
The Value Proposition Prompt
Crafts clear statements that separate you from competitors.
📋 THE PROMPT:
Create a value proposition for [YOUR PRODUCT/SERVICE].
Context:
What you offer: [PRODUCT/SERVICE]
Target customer: [WHO IT'S FOR]
Main benefit: [WHAT THEY GET]
Alternative options: [WHAT ELSE EXISTS]
Your difference: [WHY YOU]
Generate value proposition:
**Core Formula**
"We help [target customer] achieve [desired outcome] without [common pain point]."
**Expanded Version**
"Unlike [alternative], we [unique approach] so you can [specific result]."
**For Different Uses**
Homepage headline:
Short (under 10 words)
Clear benefit
No jargon
Elevator pitch:
30 seconds max
Conversational tone
Include proof point
Email signature:
One-liner
Intriguing, not salesy
Sales deck opening:
Problem → Solution → Outcome
Specific numbers if possible
**Test Questions**
Does it clearly state WHO it's for?
Does it explain WHAT you do?
Does it show WHY it matters?
Would a stranger understand it?
Does it differentiate from competitors?
If any answer is no, revise.🎯 HOW TO USE IT:
Fill in the context clearly
Generate value proposition options
Test on 5 people outside your industry
Pick version they understand best
Use everywhere consistently
💡 PRO TIP: If you need a paragraph to explain what you do, your value prop isn't clear enough. One sentence. Specific customer, specific problem, specific solution. That's it.
See you tomorrow!
Penny @Promptular
Where Expertise Becomes a Real Business
Kajabi was built for people with earned expertise. Coaches, educators, practitioners, and creators who developed their wisdom through real work and real outcomes.
In a world drowning in AI-generated noise, trust is the new currency. Trust requires proof, credibility, and a system that amplifies your impact.
Kajabi Heroes have generated more than $10 billion in revenue. Not through gimmicks or hype, but through a unified platform designed to scale human expertise.
One place for your products, brand, audience, payments, and marketing. One system that helps you know what to do next.
Turn your experience into real income. Build a business with clarity and confidence.
Kajabi is where real experts grow.