Webinar Sales Funnel Prompt

Create a complete webinar sales funnel for [YOUR PRODUCT/SERVICE].

Webinar details:
Topic: [WHAT YOU'LL TEACH]
Product you're selling: [OFFER]
Price: [COST]
Target audience: [WHO SHOULD ATTEND]
Webinar length: [MINUTES]
Format: [LIVE/AUTOMATED/HYBRID]

Generate complete webinar funnel:

**Pre-Webinar Strategy** (Getting registrations)

Registration page elements:
Headline: [CLEAR BENEFIT]
What they'll learn (3-5 bullets):
Bullet 1: [SPECIFIC TAKEAWAY]
Bullet 2: [SPECIFIC TAKEAWAY]
Bullet 3: [SPECIFIC TAKEAWAY]
Bullet 4: [SPECIFIC TAKEAWAY]
Who it's for: [TARGET AUDIENCE]
Who it's NOT for: [WRONG AUDIENCE]
Date and time: [WHEN]
Your credibility: [WHY LISTEN TO YOU]
Social proof: [TESTIMONIALS/STATS]
CTA: "Save My Spot" button

Registration form fields:
Name (first only, not full)
Email (required)
Optional: [COMPANY/ROLE] for segmentation

Thank you page:
Confirmation message
Calendar invite download
Reminder: Check email
First engagement: Watch this 2-min preview video
Social share prompt: "I'm attending [topic]"

Traffic sources for registrations:
Email list announcement
Social media posts (3-5 posts)
Paid ads (Facebook/LinkedIn/Google)
Partner promotions
Organic content teaser

Ad targeting:
Audience: [WHO THEY ARE]
Pain point: [WHAT THEY STRUGGLE WITH]
Promise: [WHAT THEY'LL LEARN]
Urgency: [LIMITED SPOTS/ONE-TIME]

**Email Sequence Before Webinar**

Email 1: Registration confirmation (Immediately)
Subject: You're registered for [webinar topic]
Confirm: Date, time, timezone
Add to calendar: Attach ICS file
Prep work: [OPTIONAL HOMEWORK]
First value: Quick tip related to topic

Email 2: Reminder + Value (3 days before)
Subject: Quick prep for [webinar topic] on [day]
Remind: What they'll learn
Share: Related blog post or video
Build anticipation: Tease big reveal
CTA: Add to calendar if not done

Email 3: Last chance + Urgency (1 day before)
Subject: Tomorrow: [webinar topic] starts at [time]
Reminder: Time and link
Social proof: "X people already registered"
What to prepare: Notebook, questions ready
Show up bonus: [BONUS FOR ATTENDEES]

Email 4: Starting soon (1 hour before)
Subject: Starting in 1 hour - join now
Link: Direct webinar room link
Tech check: Test audio/video
What to have ready: Pen, paper, questions
Late? Replay will be available for 24 hours

Email 5: We're live (At start time)
Subject: We're starting now - join us!
Link: Join immediately
For late joiners: Catch up quickly
Support: Tech help contact

**Webinar Content Structure**

Opening (5 minutes):
Welcome and thank attendees
Quick intro (who you are, why you're qualified)
What you'll cover today
Housekeeping (mute, Q&A at end, recording)
Set expectations: "You'll walk away with [outcome]"

Content Section (30-45 minutes):
Teaching Point 1: [CONCEPT]
Why it matters
How to implement
Example or case study
Teaching Point 2: [CONCEPT]
Why it matters
How to implement
Example or case study
Teaching Point 3: [CONCEPT]
Why it matters
How to implement
Example or case study

Deliver real value, not just fluff
Give away your best stuff
Make it actionable immediately
Tease the deeper implementation

Transition to Offer (5 minutes):
Recap what you covered
Acknowledge the challenge: "This works, but..."
Identify the gap: "What we didn't cover..."
Introduce your product as the bridge
Natural segmentation: DIY vs done-with-you

The Pitch (15-20 minutes):
What it is: [PRODUCT NAME]
Who it's for: [SPECIFIC AUDIENCE]
What's included: [COMPONENTS]
What they'll achieve: [OUTCOMES]
How it works: [PROCESS]
Proof: Testimonials, case studies
Price: [COST]
Bonuses (if applicable): [EXTRAS]
Guarantee: [REFUND POLICY]
Urgency: [WEBINAR-ONLY DISCOUNT/BONUS]
CTA: "Click the link to enroll now"

Q&A (10-15 minutes):
Answer questions from chat
Address objections naturally
Share link multiple times
Continue soft selling
Personal stories

Closing (5 minutes):
Final recap of offer
Last call for webinar discount
Thank everyone
Replay availability
Next steps for buyers and non-buyers

**Engagement Tactics During Webinar**

Keep attention:
Ask questions in chat every 5-10 minutes
Use polls
Show slides, not just talking head
Share screen for demos
Tell stories, not just data

Chat prompts:
"Type 'YES' if you've experienced this"
"Where are you joining from?"
"On a scale of 1-10, how important is [topic]?"
"What's your biggest challenge with [topic]?"

Scarcity and urgency:
Limited-time discount (expires 24 hours after webinar)
Limited quantity (first 50 get bonus)
Special webinar-only price
Bonuses expire at midnight

**Post-Webinar Follow-Up**

Immediately after (for attendees):
Email 1: Replay link + slides (5 min after)
Subject: Here's your webinar replay + slides
Link: Recording (24-48 hour access)
Resources: Slides, worksheet, links mentioned
Offer: Reminder of special pricing
Deadline: When discount expires
CTA: Enroll now

Email 2: Deadline reminder (12 hours later)
Subject: [Hours] left to get [bonus/discount]
Urgency: Discount expires soon
Social proof: "[X] people already enrolled"
FAQ: Answer common objections
CTA: Last chance link

Email 3: Last call (1 hour before deadline)
Subject: Final hour - [webinar offer] expires at midnight
Urgency: This is it
Recap: What they get
Personal note: Why you believe in it
CTA: Enroll before midnight

Email 4: Expired (After deadline)
Subject: The [webinar offer] has closed
Acknowledge: Opportunity has passed
Alternative: Regular pricing still available
Value: Replay stays up for [X days]
Next: Join waitlist for next webinar

For no-shows:
Email 1: You missed it (1 hour after)
Subject: Sorry we missed you - here's the replay
Apologetic tone
Replay link
Expires in: 48 hours
Offer still valid: Same deadline as attendees

Email 2: Replay expiring (Day before deadline)
Subject: Replay expires tomorrow
Last chance: Watch recording
Offer: Still available until [deadline]
CTA: Watch now or enroll

For non-buyers (attendees who didn't purchase):
Email 1: Week later
Subject: Following up from [webinar topic]
Value: Additional free resource
Soft sell: Regular pricing still available
Survey: What stopped you from buying?

Email 2: Month later
Subject: Update on [topic]
News: New case study or result
Invitation: Next webinar or content
Relationship building, not selling

**Conversion Optimization**

A/B test:
Registration page headline
Webinar title
Pitch timing (earlier vs later)
Offer structure (payment plan vs one-time)
Bonus value

Track metrics:
Registration conversion rate: [PERCENTAGE]
Show-up rate: [PERCENTAGE]
Attendance duration: [MINUTES]
Offer conversion rate: [PERCENTAGE]
Replay conversion rate: [PERCENTAGE]
Revenue per registrant: [AMOUNT]

Optimize:
If low registrations: Fix marketing/title
If low show-up rate: Better reminder emails
If low attendance: Make content more engaging
If low sales: Improve offer or pitch
If high drop-off: Shorten presentation

**Automation Setup** (For evergreen webinars)

Webinar software:
WebinarJam
EverWebinar
Demio
Zoom with automation

Automated schedule:
Runs: [DAILY/WEEKLY]
Times: [BEST FOR AUDIENCE]
Registration cutoff: [HOURS BEFORE]

Evergreen funnel:
Registration page always open
Countdown to "next" webinar
Automated email sequence
Simulated live chat
Replay sequence

Maintain freshness:
Update examples quarterly
Refresh statistics
Record new version annually
Keep offer current

**Budget and ROI**

Costs:
Webinar software: [MONTHLY COST]
Ad spend: [PER WEBINAR]
Production (slides, video): [ONE-TIME]
Email automation: [INCLUDED/SEPARATE]

Revenue targets:
Registrations needed: [NUMBER]
Show-up rate: [PERCENTAGE]
Attendees: [CALCULATED]
Conversion rate: [PERCENTAGE]
Sales: [CALC