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👋 Hey there,
Lost touch with customers who used to engage?
This prompt brings them back without being desperate.
The Win-Back Campaign Prompt
Creates a re-engagement sequence that reactivates dormant customers.
📋 THE PROMPT:
Create a 3-email win-back campaign for customers who haven't [ENGAGED/PURCHASED/LOGGED IN] in [TIMEFRAME].
Customer context:
Product/service: [WHAT YOU OFFER]
Why they might have left: [COMMON REASONS]
What's new since they left: [UPDATES/IMPROVEMENTS]
Incentive you can offer: [DISCOUNT/FEATURE/BONUS]
What success looks like: [DESIRED ACTION]
Generate 3 emails:
Email 1: "We Miss You" (Day 1)
Subject line (personal, genuine)
Acknowledge their absence
No hard sell
Show what they're missing
Simple CTA (low commitment)
Easy unsubscribe option
Email 2: "Here's What's New" (Day 4)
Subject line (value-focused)
Highlight improvements/new features
Customer wins since they left
Address why they might have churned
Specific value reminder
CTA: Come see what's changed
Email 3: "Last Chance - Special Offer" (Day 7)
Subject line (urgent but not manipulative)
Exclusive win-back incentive
Clear expiration
Make it feel special/VIP
Emphasize what they'll lose
CTA: Reactivate now
OR: Tell us why you left (feedback link)
For each email:
Personalize with their past behavior
Show you value them
Remove barriers to return
Make unsubscribing easy (respect their choice)
🎯 HOW TO USE IT:
Segment inactive users by timeframe
Generate the win-back sequence
Test different incentives
Track reactivation rate
Learn from those who don't return
💡 PRO TIP: Not everyone will come back, and that's okay. The goal isn't to guilt people into returning - it's to give genuinely interested people a reason to re-engage. Respect those who unsubscribe.
📌 SAVE IT IN PROMPTULAR
Reactivate dormant customers authentically. Save it: https://app.promptular.com/library
Tag it with "email" and "retention" for easy access.
See you tomorrow!
Penny @Promptular
P.S. Running low on your 100 free prompts? Elite gives you 2,000/month: https://app.promptular.com/
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